For 21 years, Ladine has been at the forefront of the professional Afro hair care industry and is the leading brand in southern Africa.

The mission of the company, since inception, has been to match the highest world standards of professional hair care in the professional Afro hair care market. This commitment to excellence has brought about superior innovation, making Ladine a leader in the field of treating excessively curly hair in a professional environment.

”For decades now, the technology applied to Afro hairdressing has evolved around the use of chemicals at home. Relaxers have been formulated to suit the untrained person. This does not necessarily produce the best results, which are always achieved by professionals using fast and effective chemicals that safely straighten the hair and leave it in the best possible condition. Only a truly professional hairstylist will have the knowledge to achieve the best results.”

Maria Laughland

Managing Director